Trending gifts of 2026
All 100 from Google's Holiday 100 list, in its 7 categories.
Accessories. Slim oval sunglasses searches rose 550% this year.
Google Holiday 100
Accessories. 10 gifts.
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Searches up 550%
Warby Parker Millie Sunglasses
Good for her, best friend, teen girls
The fastest rising accessory of the year. She will be ready for spring.
Shop on Warby Parker -
Silk scarf
Good for her, wife, mom
Wear it on the neck, in the hair or tied to a bag. Pick red or pink for Valentine's.
Shop on Amazon -
Casely Phone Case
Good for best friend, long distance love, teen girls
A cute case they will see every day.
Shop on Amazon -
Telfar Wallet
Good for him, men
Most men carry the same worn wallet for years. A new one gets used every day.
Shop on Amazon -
The North Face Borealis Backpack
Good for long distance love, teen boys, outdoorsy
A sturdy backpack for flights, trains and road trips to see you.
Shop on Amazon -
Searches up 55%
NOBL Travel All-In-One Carry-On
Good for long distance love, adults, fiancΓ©
One bag for every visit. Put the next trip date in the card.
Shop on NOBL -
Rothy's Crossbody Camera Bag
Good for long distance love
Keeps the important things close when exploring a new city together.
Shop on Rothy's -
Packing cubes
Good for couples, best friend, long distance love
Give them with a weekend trip plan written in the card.
Shop on Amazon -
Away Signature Companion Bag
Good for long distance love, fiancΓ©
Just big enough for a weekend together.
Shop on Away -
Searches up 245%
Kendra Scott Willa Gold Pearl Huggie Earrings
Good for her, girlfriend, wife
Small, gold and easy to wear every day. Pearls were one of the biggest jumps of the year.
Shop on Kendra Scott
Apparel. Red cardigan searches rose 65% in 2026.
Google Holiday 100
Apparel. 23 gifts.
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Searches up 65%
Coach Margot Sandal
Good for her, women
Made for date nights and the first warm days of spring.
Shop on Coach -
Levi's Women's Cinch Wide-Leg
Good for teen girls
The jean shape she probably wants right now.
Shop on Amazon -
Steve Madden Calico Tabi Ballet Flat
Good for girlfriend, teen girls
The split toe flat that took over this year. Easy to dress up or down.
Shop on Amazon -
A&F Cotton-Blend Roll Neck Crew Sweater
Good for teen girls
Cozy and easy to wear with jeans.
Shop on Abercrombie & Fitch -
Bombas Saturday Suede Slip On
Good for husband, best friend, dad
Warm feet on cold mornings. He will wear them every day.
Shop on Amazon -
Cozy Earth CityScape Sweatpant
Good for boyfriend, partner
Weekend pants he will wear every weekend.
Shop on Amazon -
Old Navy Boys Sherpa Fleece Zip-Up
Good for boys, 6 year old, grandkids
Warm and soft for the last cold months.
Shop on Old Navy -
Bean Boots by L.L.Bean
Good for boyfriend, husband, dad
A classic boot that lasts for years.
Shop on L.L.Bean -
Comfrt Airplane Mode Travel Hoodie
Good for boyfriend, best friend, long distance love
Soft, heavy and very easy to steal back from him.
Shop on Amazon -
Columbia Women's Amaze Puff Hooded Jacket
Good for wife
Warm and light for the last weeks of winter.
Shop on Amazon -
Kids raincoat
Good for toddlers, 2 year old, girls
A bright raincoat for puddle jumping in spring.
Shop on Amazon -
Lace detail cami top
Good for girlfriend
A soft top she can wear on a date or under a cardigan.
Shop on Amazon -
Fire Hose Cargo Work Pants
Good for husband, dad, brother
For the husband who is always fixing something.
Shop on Duluth Trading Co. -
Searches up 65%
Uniqlo Pointelle Cardigan
Good for her, girlfriend, women
The color of the day, and she can wear it long after February.
Shop on Amazon -
Rhone Commuter 1/4 Zip Sweater
Good for him, husband, dad
Smart enough for work and comfortable enough for the weekend.
Shop on Amazon -
Reformation Elio Knit Top
Good for teen girls
A simple, pretty top for school or going out.
Shop on Reformation -
McLaren Racing Long Sleeve Jersey
Good for him, boyfriend, teen boys
For the F1 fan. McLaren gear was one of the top apparel picks this year.
Shop on Amazon -
Rothy's Kids Re-Velvet Clog
Good for toddlers, 2 year old, girls
Easy to slip on, even for tiny hands.
Shop on Rothy's -
Leopard print skirt
Good for girlfriend
A fun, bold piece for a night out.
Shop on Amazon -
New Balance Trackside Women's Woven Jacket
Good for gym lovers
A light jacket for cold morning runs.
Shop on Amazon -
Fear of God Cotton Twill Work Jacket
Good for husband, teen boys
A simple jacket that goes with jeans and boots.
Shop on Amazon -
Pajama set
Good for her, girlfriend, wife
Soft, matching and something she will use every week. Satin and cotton both work.
Shop on Amazon -
Leather jacket
Good for him, husband, men
A gift he can wear for years. Black or brown goes with everything.
Shop on Amazon
Beauty. Perfume sets were the top searched gift set of 2026.
Google Holiday 100
Beauty. 19 gifts.
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All-time search high
Danessa Myricks Plumping Gloss
Good for her, girlfriend, Galentine's
A shiny lip with a light tingle. A small gift that still feels like a treat.
Shop on Amazon -
Olaplex No.3PLUS Hair Repair Treatment
Good for Galentine's, best friend
A cult favorite for damaged hair.
Shop on Amazon -
Bask & Lather Healthy Hair Starter Kit
Good for self care lovers
A full routine for healthy, strong hair.
Shop on Bask & Lather -
CΓ©cred Restoring Hair & Edge Drops
Good for self care lovers
A hair oil made for edges and scalp care.
Shop on CΓ©cred -
Cetaphil Gentle Skin Cleanser
Good for self care lovers
A trusted basic for sensitive skin. Good for any self care box.
Shop on Amazon -
Tower 28 SOS Daily Hypochlorous Acid Spray
Good for Galentine's, best friend
A calming face mist for her bag or desk.
Shop on Amazon -
TONE Deodorant Discovery Pack
Good for self care lovers, gym lovers
Try a few scents and find a favorite.
Shop on Amazon -
Shaving & grooming kit
Good for him, boyfriend, husband
Something he uses every morning. Look for one with a good razor and beard oil.
Shop on Amazon -
EADEM Cashmere Peel Milky Exfoliant
Good for self care lovers
A gentle weekly peel for smoother skin.
Shop on EADEM -
ILIA Super Serum Skin Tint SPF 40
Good for her, mom, self care lovers
Known for its warm, sweet scent. Easy to pair with a candle or a card.
Shop on Amazon -
Sol de Janeiro Brazilian Play Body Wash
Good for her, girlfriend, Galentine's
Known for its warm, sweet scent. Easy to pair with a candle or a card.
Shop on Amazon -
Sincerely Yours So Soft Daily Moisturizer
Good for self care lovers
A simple moisturizer for every day.
Shop on Amazon -
Pattern Beauty Vibrating Flat Iron
Good for self care lovers
From Tracee Ellis Ross's hair brand. A bigger gift for curly hair.
Shop on Pattern Beauty -
rhode Pocket Blush
Good for her, girlfriend, Galentine's
A small blush stick that fits in any bag. One of the most talked about beauty gifts this year.
Shop on rhode -
Most searched gift set
Sephora Favorites Holiday Perfume Sampler
Good for her, girlfriend, wife
She gets to try several scents and pick a favorite, so you don't have to guess.
Shop on Sephora -
Lightweight lipstick
Good for Galentine's
Pick a soft pink or red for the day.
Shop on Amazon -
Lymphatic sculpting face brush
Good for self care lovers
A massage tool for a calm morning routine.
Shop on Amazon -
Good Weather Skin The One Warm Glow SPF30
Good for mom, self care lovers
Daily sunscreen that gives a warm glow.
Shop on Amazon -
Summer Fridays Jet Lag Mask
Good for girlfriend, wife, Galentine's
A self care pick she can use every night.
Shop on Summer Fridays
Electronics. Anker charging station searches rose 75% in 2026.
Google Holiday 100
Electronics. 9 gifts.
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Searches up 75%
Anker Magstand Charging Station
Good for him, boyfriend, husband
Keeps his phone and earbuds charged in one spot on the nightstand.
Shop on Amazon -
Turntable record player
Good for him, boyfriend, husband
Add a record from the year you met and it becomes a gift he won't forget.
Shop on Amazon -
Drill Kit
Good for dad, practical people
Every dad wants a better drill. He will use it for years.
Shop on Amazon -
Portable sound machine
Good for couples, long distance love, teen boys
Better sleep for both of you, at home or away.
Shop on Amazon -
Pura x Thymes Home Fragrance Set
Good for wife, couples, adults
Makes the whole house smell good. A gift you both enjoy.
Shop on Pura -
Roborock Q7 M5+ Robot Vacuum and Mop
Good for practical people
Cleans the floors so you two don't have to. Only give this if they asked for one.
Shop on Amazon -
Travel mini ring light
Good for long distance love, teen girls
Better light for video calls from anywhere.
Shop on Amazon -
Searches up 190%
instax mini 13
Good for her, girlfriend, boyfriend
Take photos on your date and stick them on the fridge the same night.
Shop on Amazon -
Podcast microphone
Good for him, boyfriend, teen boys
For the guy who keeps saying he should start a podcast.
Shop on Amazon
Health & Wellness. Nike V5 RNR searches spiked 150% in 2026.
Google Holiday 100
Health & Wellness. 11 gifts.
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Searches up 150%
Nike V5 RNR
Good for him, boyfriend, gym lovers
A retro style runner he can wear every day.
Shop on Amazon -
Tennis skirt
Good for gym lovers, teen girls, 9 year old
For tennis, pickleball or just running errands.
Shop on Amazon -
Fitbit Edge Fitness Tracker
Good for him, husband, dad
Tracks his steps, sleep and workouts.
Shop on Amazon -
Workout set
Good for gym lovers
A new set always makes the next workout feel better.
Shop on Amazon -
LED facial mask
Good for her, wife, self care lovers
A spa habit she can keep up at home. A good pick for a bigger budget.
Shop on Amazon -
Meditation journal
Good for wife, Galentine's, best friend
A few calm minutes each day just for her.
Shop on Amazon -
Pilates resistance set
Good for gym lovers
Bands and a ball for Pilates at home.
Shop on Amazon -
Paddle set
Good for him, boyfriend, couples
A fun date that gets you both moving. Most sets come with two paddles and balls.
Shop on Amazon -
Sweatband
Good for gym lovers
Retro, cheap and actually useful on hard days.
Shop on Amazon -
Athleta Salutation Stash Legging
Good for gym lovers, outdoorsy
Soft leggings with pockets for her phone and keys.
Shop on Athleta -
Adult bento lunchbox
Good for gym lovers
For meal prep Sundays. Every gym rat needs one.
Shop on Amazon
Home & Garden. Bakeware set searches were up 170% this year.
Google Holiday 100
Home & Garden. 17 gifts.
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Searches up 170%
Caraway 6-Piece Bakeware Set
Good for couples, adults, family
Bake something together on Valentine's night.
Shop on Amazon -
Cat Condo
Good for cat lovers
A climbing tower the cat will use every day. A gift for both of them.
Shop on Wayfair -
GreenRow Fiora Florentine Coasters
Good for mom, practical people
A small, pretty gift for her coffee table.
Shop on Amazon -
Lulu and Georgia Augusta Vase
Good for wife, mom
Give flowers in a vase she will keep long after they fade.
Shop on Amazon -
RugsUSA x Nate Berkus Rug
Good for practical people
A new rug changes the whole room.
Shop on RugsUSA -
Searches up 75%
Our Place Titanium Always Pan Pro
Good for him, wife, husband
For the one who cooks. Make your Valentine's dinner in it together.
Shop on Amazon -
GOODEE Throw
Good for wife, couples, mom
For movie nights on the couch.
Shop on Amazon -
Rejuvenation Terrafirma Canape Serving Tray
Good for couples
Everything you need for a date night board at home.
Shop on Amazon -
Mark & Graham x Steele Canvas Storage Bin
Good for practical people
A nice bin for blankets, toys or laundry.
Shop on Amazon -
Searches up 60%
Air Fryer
Good for dad, practical people, him under $100
For the dad who loves a snack. Crispy wings in minutes.
Shop on Amazon -
Williams Sonoma Olivewood Cheese Knives
Good for husband, couples, adults
Make a cheese board and have date night at home.
Shop on Amazon -
AERIN x Williams Sonoma Scallop Bath Mat
Good for practical people
A soft upgrade for the bathroom.
Shop on Williams Sonoma -
West Elm Holiday Skiers Stoneware Mug
Good for Galentine's, coworkers, everyone
Fill it with chocolates or a little bag of tea.
Shop on Amazon -
Pottery Barn Teen x Hello Kitty Table Lamp
Good for teen girls, 11 year old, daughter
A cute lamp for her desk or nightstand.
Shop on Pottery Barn Teen -
Pottery Barn Kids My First Anywhere Chair
Good for toddlers, 1 year old, grandkids
Their own little chair. Add their name for a personal touch.
Shop on Pottery Barn Kids -
Electric kettle
Good for mom, practical people, adults
Hot tea in two minutes. Add a box of her favorite tea.
Shop on Amazon -
Pottery Barn Stewart Plaid Homescent Collection
Good for mom, parents, aunt & uncle
A cozy candle she will light every evening.
Shop on Pottery Barn
Toys & Games. Stuffed elephant plush searches rose 240% in 2026.
Google Holiday 100
Toys & Games. 11 gifts.
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Searches up 240%
Pets Alive Baby Elephant Surprise
Good for kids, boys, toddlers
A cuddly classic that fits right into a Valentine's basket.
Shop on Amazon -
tonies Bluey Toniebox 2 Starter Set
Good for kids, boys, toddlers
A screen free audio player for stories and songs.
Shop on Amazon -
Train set
Good for kids, boys, toddlers
A toy that gets played with for years.
Shop on Amazon -
Squishies
Good for Galentine's, best friend, kids
Silly, cheap and fun to hand out to the whole group.
Shop on Amazon -
IYKYK Games What's The Word?
Good for couples, best friend, teen boys
For game nights with friends or just the two of you.
Shop on Amazon -
Kids spelling blocks
Good for kids, boys, toddlers
Spell LOVE and their name together.
Shop on Amazon -
Kids adjustable rollerskates
Good for kids, boys, 6 year old
They grow with your child's feet.
Shop on Amazon -
Lovevery Looker Play Kit
Good for kids, toddlers, 1 year old
For the littlest Valentine.
Shop on Lovevery -
The Kraken Piccolo Snare Drum
Good for kids, boys, 7 year old
For the kid who loves noise. Sorry, parents.
Shop on Amazon -
Guardian Kids Bike
Good for boys, 7 year old, 9 year old
A big gift for spring riding.
Shop on Guardian Bikes -
Searches up 180%
FAO Schwarz Piano Mat
Good for kids, boys, toddlers
Kids dance on it to play music.
Shop on Amazon
Questions. Quick answers.
What is Google's Holiday 100?
It is Google's yearly list of 100 gifts, picked from the products with the biggest rise in Google searches that year. The 2026 list has 7 categories: accessories, apparel, beauty, electronics, health and wellness, home and garden, and toys and games.
What are the most popular gifts of 2026?
Perfume sets were the most searched gift set of 2026. Slim oval sunglasses rose 550%, pearl earrings 245%, stuffed elephant plush 240% and instant cameras 190%.
What are the trending Valentine gifts for 2027?
Pearl earrings, perfume sets, instant cameras, pajama sets and record players all trended in 2026 and make easy Valentine's gifts. Each gift on this page shows who it suits best.
When is Valentine's Day 2027?
Sunday, February 14, 2027.